How to market on r/sysadmin

r/sysadmin has 978k members and about 56 new posts a day, mostly IT administrators talking infrastructure, vendors and tools. Self-promotion is only OK inside a relevant discussion.
Live data from Reddit · refreshed daily · last checked 24 Oct 2026
Members
978k
Since 2008
Posts per day
56
Average over 4 weeks
Self-promotion
Limited
Only in context

Can you promote on r/sysadmin?

Yes, within limits. You can bring up your product in an existing discussion where it's relevant, not in posts of its own. What the rules say:

“The reddit advertising system exists for this purpose. Invest in either a promoted post, or sidebar ad space. Vendors are free to discuss their product in the context of an existing discussion. Posting articles from ones own blog is…”

Rule 3: Advertising

The rules

As the moderators wrote them, shortened where they run long.

  1. Account AgeYour account must be 24 hours old in order to post to this subreddit. Please use your main account to post or comment, or wait 24 hours and resubmit. If the issue is urgent, feel free to message the moderation team.
  2. ProfessionalismPlease treat community members politely - even when you disagree. No personal attacks - debate issues, challenge sources - but don't make or take things personally. No posts that are entirely memes or AdviceAnimals or…
  3. AdvertisingThe reddit advertising system exists for this purpose. Invest in either a promoted post, or sidebar ad space. Vendors are free to discuss their product in the context of an existing discussion. Posting articles from…
  4. Wrong CommunityThere are many reddit communities that exist that may be more catered to/dedicated your topic. Requests for assistance are expected to contain basic situational information. They should also contain evidence of basic…
  5. Low QualityAvoid low-quality posts. Make an effort to enrich the community where you can- provide details, context, opinions, etc. in your posts. Moronic Monday & Thickheaded Thursday are available for simple questions, or other…

Full text on Reddit: r/sysadmin rules.

What people asked this week

60 of the last 190 posts on r/sysadmin (the past 3 days) asked a question or for a recommendation. Here are 12, starting with people asking for a tool, a service or someone to hire.

How to show up here without getting banned

  • Help first, mention later. Answer questions on r/sysadmin for a while before you bring up your own product, and when you do, say you made it.
  • Warm up your account first. New accounts get filtered: “Your account must be 24 hours old in order to post to this subreddit.”
  • Write it yourself. The rules call out AI-written posts: “No GPT/LLM created content.”
  • Say it's yours. The rules ask you to be upfront: “As always, users must disclose any affiliation with a product.”
  • Answer questions. 32% of recent posts on r/sysadmin ask a question or for a recommendation. A useful answer is the safest way to get noticed.
  • Be early. r/sysadmin gets about 56 new posts a day, so a question is buried within hours. The first useful answers get the attention.

More on how this works across Reddit: Reddit's self-promotion rules, explained and the full Reddit marketing playbook.

Related communities

Questions

Can I post my startup on r/sysadmin?+

Only within limits. You can bring up your product in an existing discussion where it's relevant, not in posts of its own. Rule 3 says: “The reddit advertising system exists for this purpose. Invest in either a promoted post, or sidebar ad space. Vendors are free to discuss their product in the…”

How active is r/sysadmin?+

r/sysadmin has about 978k members and averaged 56 new posts a day over the last four weeks. Of its latest 190 posts, 60 asked a question or for a recommendation.

Does r/sysadmin allow links?+

The rules don't ban links, but a link to your own product still counts as self-promotion, so the self-promotion rules apply.

What do people ask about on r/sysadmin?+

Recent examples: “Server Closet AC - Looking for reliable suggestions”, “For founders and small teams: what technical work do you outsource, and what makes you…” and “Has anyone left IT support after years in the industry and moved into a completely…”. The full list of this week's questions is on this page and refreshes daily.