How to market on r/devops

r/devops has 376k members and about 24 new posts a day, mostly DevOps engineers discussing infrastructure, CI/CD and tools. Self-promotion is tolerated in moderation, not as your main reason for posting.
Live data from Reddit · refreshed daily · last checked 24 Oct 2026
Members
376k
Since 2010
Posts per day
24
Average over 4 weeks
Self-promotion
Limited
In moderation

Can you promote on r/devops?

Yes, within limits. An occasional mention is fine, but accounts that mostly promote get removed. What the rules say:

“Although we won't mind you promoting projects you're part of, if this is your sole purpose in this reddit we don't want any of it. Consider buying advertisements if you want to promote your project or products.”

Rule 4: No vendor spam

The rules

As the moderators wrote them, shortened where they run long.

  1. Submissions must include discussion informationCan't be just a link, but also commentary about a link.
  2. No editorialized titlesExact titles of articles should be used to avoid confusion or mislead people.
  3. Job postings go to /r/devopsjobsThis subreddit is for news and discussion.
  4. No vendor spamAlthough we won't mind you promoting projects you're part of, if this is your sole purpose in this reddit we don't want any of it. Consider buying advertisements if you want to promote your project or products.
  5. No shortened URLsThere's no reason to have a level of indirection here. They could also change/disappear in the future.
  6. No personal infoThis is a site-wide rule.
  7. Be excellent to eachotherHeated discussions are fine, personal attacks are not.

Full text on Reddit: r/devops rules.

What people asked this week

58 of the 142 posts on r/devops in the last 7 days asked a question or for a recommendation. Here are 12, starting with people asking for a tool, a service or someone to hire.

How to show up here without getting banned

  • Help first, mention later. Answer questions on r/devops for a while before you bring up your own product, and when you do, say you made it.
  • Answer questions. 41% of recent posts on r/devops ask a question or for a recommendation. A useful answer is the safest way to get noticed.
  • Read the sidebar and pinned posts. Moderators often add rules there, and rules change. Check r/devops's before your first post.
  • Build a history first. Comment helpfully on r/devops for a few weeks before you post. Accounts that only ever promote get filtered.

More on how this works across Reddit: Reddit's self-promotion rules, explained and the full Reddit marketing playbook.

Related communities

Questions

Can I post my startup on r/devops?+

Only within limits. An occasional mention is fine, but accounts that mostly promote get removed. Rule 4 says: “Although we won't mind you promoting projects you're part of, if this is your sole purpose in this reddit we don't want any of it. Consider buying…”

How active is r/devops?+

r/devops has about 376k members and averaged 24 new posts a day over the last four weeks. Of its latest 142 posts, 58 asked a question or for a recommendation.

Does r/devops allow links?+

The rules don't ban links, but a link to your own product still counts as self-promotion, so the self-promotion rules apply.

What do people ask about on r/devops?+

Recent examples: “Needs suggestion on CKA practice exams”, “Best platforms to start freelancing as a DevOps Engineer?” and “How do you actually figure out what’s eating your Redis memory key wise?”. The full list of this week's questions is on this page and refreshes daily.