How to market on r/realtors

r/realtors has 140k members and about 22 new posts a day, mostly real estate agents talking leads, brokerages and tools. Self-promotion isn't allowed.
Live data from Reddit · refreshed daily · last checked 24 Oct 2026
Members
140k
Since 2011
Posts per day
22
Average over 4 weeks
Self-promotion
Not allowed
Banned by the rules

Can you promote on r/realtors?

No. The rules ban self-promotion, and posts that sell get removed. What the rules say:

“It is not acceptable to create any post, comment, or PM promoting a business, product, service, brokerage, or brand.”

“No soliciting for referrals or recruiting.”

Rule 1: No Promotional Posts (SPAM), Recruitment, or Referral Seeking

The rules

As the moderators wrote them, shortened where they run long.

  1. No Promotional Posts (SPAM), Recruitment, or Referral SeekingIt is not acceptable to create any post, comment, or PM promoting a business, product, service, brokerage, or brand. This includes blogs, vlogs, or links for SEO. Don't give free accounts, ask to test, or ask for…
  2. No Irrelevant Topics or Seeking Legal/Tax AdviceArticles should foster relevant discussion, or involve some sort of question. You can not seek legal or tax advice here. Contact and attorney or tax accountant. Discussions about technology, third-party vendors, or…
  3. No Hate, Bullying, Doxing, Bashing Realtors or Brokeragesa. Absolutely no racism, sexism, or any other type of discrimination talk of any kind about any group. => Immediate permanent ban without warning. b. Bullying and abusive language includes insulting, mocking or just…
  4. Adhere to the NAR's Code of EthicsAdhere to the NAR's Code of Ethics - Members of NAR posting and commenting here should not violate or give advice that would violate the code of ethics. If you are not a NAR member and give advice in relation to ethical…
  5. No Antitrust, including commissions and splitsDo not make any conversation that would violate federal antitrust laws. Usually, this involves discussing what commission rates or fees are to be charged to consumers and how. Other possible violations of antitrust…
  6. No Repetitive Topic or QuestionThere are lots of posts that are very common and discouraged. Posts about being a new or part time Realtor, lead generation, technology, etc. are discouraged. Try searching our subreddit, using the FAQ, or posting at…
  7. No Technology, Vendor and Educator Discussions - try r/RealEstateTechnologyDiscussions about technology, third-party vendors, or platforms used in the real estate business are not wanted. This includes software, tools, educators, and services that agents buy or subscribe to for their business.…
  8. No Transaction Advice From Non-Realtors - try r/AskRealEstateAgentsQuestions from the general public seeking advice on their real estate transactions or working with Realtors are not allowed. Please post these questions in r/AskRealEstateAgents.
  9. No Listings for Sale - try r/RealEstateForSaleListings for sale/lease are not permitted here. Post your real estate listing for sale at /r/RealEstateForSale.
  10. No PaywallsLinks to websites with paywalls are not permitted.

Full text on Reddit: r/realtors rules.

What people asked this week

62 of the 153 posts on r/realtors in the last 7 days asked a question or for a recommendation. Here are 12, newest first.

How to show up here without getting banned

  • Don't post about your product. Answer questions in the comments with real expertise instead. People who find your answers useful check your profile, so say what you do there.
  • Be careful with links. The rules are specific: “Links to websites with paywalls are not permitted.”
  • Keep it in the thread. Don't move people to DMs to pitch them: “No taking the discussion off reddit or into PMs.”
  • Skip the surveys. They're not allowed: “Don't ask for surveys or for ideas/feedback for new products.”

More on how this works across Reddit: Reddit's self-promotion rules, explained and the full Reddit marketing playbook.

Related communities

Questions

Can I post my startup on r/realtors?+

No. The rules ban self-promotion, and posts that sell get removed. Rule 1 says: “No soliciting for referrals or recruiting.” Answer questions in the comments instead, and let people find your product from your profile.

How active is r/realtors?+

r/realtors has about 140k members and averaged 22 new posts a day over the last four weeks. Of its latest 153 posts, 62 asked a question or for a recommendation.

Does r/realtors allow links?+

With conditions. Rule 10 says: “Links to websites with paywalls are not permitted.”

What do people ask about on r/realtors?+

Recent examples: “What makes a real estate transaction work from the initial discussion until closing?”, “Does seeing the top producer numbers every month make you hungry or discouraged?” and “Which lead generation method works for you?”. The full list of this week's questions is on this page and refreshes daily.