How to market on r/PPC
Can you promote on r/PPC?
Assume not. r/PPC's rules don't mention self-promotion either way. Moderators treat unannounced promotion as spam, so the safe reading is that it isn't welcome. The closest the rules come:
“If it looks like spam and tastes like spam, don't eat it, report it.”
Rule 1: Spam
The rules
As the moderators wrote them, shortened where they run long.
- SpamIf it looks like spam and tastes like spam, don't eat it, report it. This includes but is not limited to posting a thread of services or tools by agencies, freelancers, contractors...ect.
- Rude / OffensiveWe don't tolerate rude or offensive people.
- Low Quality PostTake your trash to the curb. No low quality posts here. This includes but is not limited to posting a thread of services or tools by agencies, freelancers, contractors...ect.
- Offensive Language In TitleKeep your post titles clean and succinct.
- CouponsCoupons are nice, but this is /r/PPC not CouponClippers.com.
- Personal InfoKeep non-public personal info out of posts.
- Unapproved AMAAll AMA threads must have mod approval.
- Course QuestionCourses are mentioned in our Wiki in the right sidebar.
Full text on Reddit: r/PPC rules.
What people asked this week
50 of the 73 posts on r/PPC in the last 7 days asked a question or for a recommendation. Here are 12, starting with people asking for a tool, a service or someone to hire.
- Hiring ad conversion experts -- what am I doing wrong?r/PPC · 20 Oct
- Need Advice: Suspected Click Fraud on Google Ads – Are Click Blockers Worth It?r/PPC · 23 Oct
- What does an "optimized" campaign look like on the conversion side? (law firm PPC)r/PPC · 23 Oct
- Why is running multi channel ad spend across Meta Google and TikTok such an operational nightmare?r/PPC · 23 Oct
- How much campaign decision-making are you actually trusting AI with?r/PPC · 23 Oct
- Anyone else seeing FB lead forms cause problems with CRM email deliverability?r/PPC · 23 Oct
- What is a good PPC client 'type' to land with 20-50 employees?r/PPC · 22 Oct
- How often do you refresh ad creative before performance drops, and how do you know it's time?r/PPC · 22 Oct
- Why is running multi-channel ad spend across Meta, Google, and TikTok such a nightmare?r/PPC · 22 Oct
- What's your actual CPL for B2B SaaS? I think we're comparing the wrong numbers.r/PPC · 22 Oct
- Is running an eternal experiment an option for Microsoft Advertising?r/PPC · 22 Oct
- How are media buyers handling YouTube video ads for hospitals/healthcare clients?r/PPC · 21 Oct
How to show up here without getting banned
- Don't post about your product. Answer questions in the comments with real expertise instead. People who find your answers useful check your profile, so say what you do there.
- Read the sidebar and pinned posts. Moderators often add rules there, and rules change. Check r/PPC's before your first post.
- Build a history first. Comment helpfully on r/PPC for a few weeks before you post. Accounts that only ever promote get filtered.
- Say you made it. When you mention your own product, disclose it. Hidden promotion is the quickest way to a ban.
More on how this works across Reddit: Reddit's self-promotion rules, explained and the full Reddit marketing playbook.
Related communities
- How to market on r/socialmedia: social media managers talking platforms, strategy and careers.
- How to market on r/SocialMediaMarketing: social media marketers swapping tactics and tools.
- How to market on r/content_marketing: content marketers trading feedback, advice and resources.
- How to market on r/copywriting: copywriters sharpening their craft and looking for work.
- How to market on r/GrowthHacking: growth marketers testing acquisition tactics and tools.
Questions
Can I post my startup on r/PPC?+
Assume not. r/PPC's rules don't mention self-promotion either way. Moderators treat unannounced promotion as spam, so the safe reading is that it isn't welcome. Answer questions in the comments instead, and let people find your product from your profile.
How active is r/PPC?+
r/PPC has about 201k members and averaged 12 new posts a day over the last four weeks. Of its latest 73 posts, 50 asked a question or for a recommendation.
Does r/PPC allow links?+
The rules don't ban links, but a link to your own product still counts as self-promotion, so the self-promotion rules apply.
What do people ask about on r/PPC?+
Recent examples: “Hiring ad conversion experts -- what am I doing wrong?”, “Need Advice: Suspected Click Fraud on Google Ads – Are Click Blockers Worth It?” and “What does an "optimized" campaign look like on the conversion side? (law firm PPC)”. The full list of this week's questions is on this page and refreshes daily.